Simply Zuri was created from a desire to provide you with everyday wear charms that connect you with the spirit of the African wild. Although the Simply Zuri aesthetic is minimalist compared to our parent brand’s bold style (SHIKHAZURI), capturing the story and symbolism behind each piece remains central to your experience.

Clean and modern silhouettes, coupled with functional design, ensures our jewellery will uplift rather than weigh you down – perfect for the global nomad who seeks to carry a piece of Africa on your every day journey.

Tell the world who you are, what you value, and where you’ve been. Explore our collections and find the African talisman jewellery that speaks to your soul.


To nurture dreams and preserve memories through jewellery that can be bought, gifted and worn by animal lovers and adventurers;
To create stories and memories that can be shared with loved ones, through quality keepsakes that can be cherished forever;
And ultimately, to inspire a new generation of conservationists through our jewellery.

Don’t let the African wilderness become a forgotten dream. Let’s preserve it for generations to come!


My jewellery making journey began while working on a wildlife conservation project in Kenya as a means to raise funds to help care for orphaned animals and rehabilitate them back to the wild.  The ability to link my tri-fold passions for travel, design and conservation was enough motivation to get me started. More on my backstory here.

SHIKHAZURI and Simply Zuri’s Afro-centric brand focus stems from my love for the cultural and natural diversity that I’ve grown up with, experienced during my travels around the continent, and always come back home to in Kenya.

Drop us a line to enquire about becoming a stockist and become part of the trend that keeps our loyal tribe coming back for more!

About Shikha Vincent African Talisman Jewellery

Shikha Vincent, Founder & CEO