“One cannot resist the lure of Africa.” Rudyard Kipling

Simply Zuri creates African talisman jewellery and accessories that are inspired by the continent’s rich heritage – be it the vibrant colours and cultures of its people; the magnificent wildlife, or the unrivalled zen of the bush – we capture the spirit of Africa.

Our carefully curated collections are deeply rooted in connection:

To its cultural significance and meaning

To a moment in time

To that special occasion

And ultimately, to your beauty.

From the meaningful talisman that nurtures your soul, to colourful trade beads that add an exotic touch, we have you covered. Tell the world who you are, what you value, and where you’ve been… all without saying a word.


Simply Zuri was born from a desire to provide women with easy wear everyday talismans, while the parent brand, SHIKHAZURI, houses exclusive one-of-a-kind statement pieces.

The word “Zuri” means beautiful in Swahili, and while our aesthetic is a simpler take on SHIKHAZURI’s elaborate style, our intention to unveil the story and meaning behind each piece is very much alive.

The Afro-centric focus stems from my love for the beauty and rich cultural diversity that I’ve grown up with, experienced during my travels around the continent, and always come back home to in Kenya. Indeed, anyone who has travelled to and returns back to Africa knows that it’s only a matter of time before it gets under your skin.

Clean modern silhouettes and functional design ensures our accessories will uplift rather than weigh you down. Perfect for the global nomad who seeks to carry a piece of Africa on their every day journey.

Explore our collections and drop us a line to enquire about partnering with us and becoming a stockist – we’d love to hear from you!


It all started with the SHIKHAZURI journey which was born out of my tri-fold passions for travel, cultural curiosity, and wildlife conservation. More on my backstory here.

I love discovering and working with ethnic beads, intriguing artefacts, unusual stones and mesmerising fossils. However, over the past year I began receiving numerous requests for the charms that I would incorporate into my statement necklaces. My customers love and are drawn to the stories behind them, but most of the pieces I source are truly only one-of-a-kind and cannot be reproduced. And so I would explain… and they would sigh back in disappointment.

But the enquiries persisted. I realised I had to do something about this.

Simply Zuri was born.

Culturally inspired talisman charms that can be bought, gifted and worn by all.

Stories and memories that can be shared amongst friends and family.

Quality keepsakes that can be cherished forever.

Contact us to become part of the trend that keeps them coming back for more!

Shikha Vincent

Shikha Vincent, Founder & CEO




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