Philanthropy lies at the core of the SHIKHAZURI brand. As an avid conservationist with a passion for African wildlife, it makes perfect sense for the Founder, Shikha Vincent, to choose to give back to the very beings that inspired her to create jewellery. However conservation is challenging and we believe that initiatives need to operate at grassroots level and involve local communities to be successful.
That is why we are a proud supporter of the Mara Predator Conservation Programme.
As it currently stands, the Kenya Wildlife Service estimates that there are fewer than 2,000 lions left in Kenya, with an annual decline of 100 lions. Increasing human population, coupled with diminishing natural prey and habitats has brought lions in to ever-closer proximity to people.
The Mara Predator Conservation Programme is an initiative by the Kenya Wildlife Trust. The programme has science, conservation and community engagement at its core. Its main aim is to sustainably conserve lions and cheetahs throughout the Greater Mara ecosystem by working with local communities to determine their current status, identifying major threats that could be causing declines in current populations and mitigating them where possible.
SHIKHAZURI donates 5% of profits from sales of Simply Zuri jewellery to support this Programme. To find out more about this great cause, please visit marapredatorconservation.org.